Entry 2_Nguyễn Thị Duyên
Entry 2
Understanding advertising messages
Item 1: “ Nescafe Protect Proslim” advertisement
Components | Contents | ||
1. | Source | Nestle (Thailand) (http://www.youtube.com/watch?v=t1Gav4s5zAc&feature=related) | |
2. | Targer Audience | women and others who care for their health and slimness | |
3. | Medium (Media) | Broadcast on TV | |
4. | Context | Nowadays in the world | |
5. | Objectives | To encourage people to use this product | |
6. | Messages | General Selling Proposition | You can get the ideal body shape without dieting |
Product Attributes | help to maximize its content in natural coffee antioxidants | ||
Customer Benefits | Get fitted and wear all favourite colthes | ||
Personal Values | health and slimness | ||
7. | Message Excecution | Description | A girl was choosing her clothes to wear. She chose a jeans but when she worn, it did not fit. And then, they advertised “Nescafe Protect Proslim”. Finally, the girl had more slender, which she worn the jeans and more attractive to her lover. |
Excecution Styles/ Rhetorical Device(s) | Humorous Overstatement | ||
8. | Evaluation | Interesting and convincing. It is very easy to use without side-effect | |
Item 2: “Sudarshan Saur Solar Water Heater” advertisement
Components | Contents | ||
1. | Source | Sudarshan Saur (http://www.youtube.com/watch?v=d9M-J3GmKt0&feature=related) | |
2. | Targer Audience | Indians (espcially people who always use hot water) | |
3. | Medium (Media) | Broadcast on TV | |
4. | Context | Nowadays in Indian | |
5. | Objectives | To satisfy the needs of Indian families, Hospitals, Hostels, Industries, etc | |
6. | Messages | General Selling Proposition | highly economical demand very low maintenance, cost effective |
Product Attributes | help to reduce the increased load on traditional means of Power such as electricity, LPG and wood fire | ||
Customer Benefits | Always have hot water to use | ||
Personal Values | Safety, health | ||
7. | Message Excecution | Description | There are 2 childern who are playing video game. Their mother must flatter them to go to bathroom. And the little child wants her sister to take a shower for her. Finally, what they want to advertise is that their mother’s thought. |
Excecution Styles/ Rhetorical Device(s) | Humorous, funny | ||
8. | Evaluation | Convincing. It’s worth to using because of economical electricity and money. | |
Item 3: “Johnson Baby Shampoo” advertisement
Components | Contents | ||
1. | Source | JOHNSON'S® (http://www.youtube.com/watch?v=zLSQKephgmU) | |
2. | Targer Audience | Pregnant and Lactating women in the world | |
3. | Medium (Media) | Broadcast on TV | |
4. | Context | Unclear | |
5. | Objectives | To encourage people to take care of their babies | |
6. | Messages | General Selling Proposition | If you don’t use this product, baby’s hair will be damaged |
Product Attributes | Make baby feel excited, no damage to the scalp | ||
Customer Benefits | Have a soft and shiny hair | ||
Personal Values | Bring laugh and health | ||
7. | Message Excecution | Description | A baby was looking up the drop of water (shampoo) that was falling himself. However, his father stopped timely and took it to bath for the baby. He felt very comfortable and excited when washing his hair… |
Excecution Styles/ Rhetorical Device(s) | Interesting, hilarious Symbol, image | ||
8. | Evaluation | Interesting, reliable, convincing. This shampoo is the best for babies. If you use it, you will feel that it is really value for money. | |
in general, i think all three items are intereting. however,i have some suggestions for you:
Trả lờiXóa- item 1:
+ context:in Thailand,in 2009 when people weren't aware of healthy benefit of coffee
+ objectives: create the awareness of healthy coffee and new product of Nestle Thai could met this demand.(cognitive and affective dimension)
+ product attributes: good taste, good health
+ personal values: attractive
+ exexution: musical, image
- item 2: i don't understand this advertisement very much
- item 3:
+ target audience: newborn babies
+ context: when there are many kinds of shampoo which are not suitable for babies.
+ product attributes: fresh perfume,tearless
+ Execution: mood, image
In general, your entry is quite good and I agree with Trang's comment on the first and second item. However, I disagree with her on the third item. I think, in item 3, target audience are pregnant and lactating women in the world.
Trả lờiXóaBesides, I do not like the second item because its bad impression.
In my mind,your entry is quite fantastic.however, i thinks in the first ad ,object is persuade the costumer the necessary when using this product.and i agree with trang's idea about item 1.in item 2 u should pay attention some part: audience: i thinks it not only Idian.And context is in odd.In generally i appreciate your job!
Trả lờiXóaThe three items are good.
Trả lờiXóaItem 1: Very good ad, i agree with trang on it. You should care about the context more.
Item 2: The ad is for everyone who want to use hot water create by the sun.
Item 3: I agree with you.
Thank for the entry.