Entry 2_Mai Thi Thao
Item 1: "oil Meizan " advertisement
| Components | Contents | ||
| 1 | Source | Fatman Film Vietnam | |
| 2 | Target Audience | Every viewers, especially housewife. | |
| 3 | Medium (Media) | Broadcast advertising | |
| 4 | Context | 12 March 2010 in Vietnam | |
| 5 | Objectives | To make children develop the preference for New formula oil Meizan (affective dimension) | |
| 6 | Messages | General Selling Proposition | When using New formula oil Meizan,it makes the life better.It is more nutritious and confident to contact with housewife in every meal. |
| Product Attributes | New formula oil Meizan helps enhance the three nutrients Omega 3 - Vitamin A - Vitamin E | ||
| Customer Benefits | - New formula cooking oil Meizan is totally different.It contributes neccessary nutrients,provides health benefits and makes more economical for consumers.It is also release the burden of housewife because the women in advertisement is quite to cook meal without help of this oil. | ||
| Personal Values | Comfortable and modern life Pleasure Happiness Healthy and nutritious. | ||
| 7 | Message Execution | Description | A housewife is preparing to cook crab.However,the crab does not like usual oil,and it tries to escape.The housewife also tries her best to keep him,but she fails.After that, a professional cook introduces New formula cooking oil Meizan to her,and she cooks healthy and delicious food with crab. |
| Execution Styles/ Rhetorical Device(s) | Humorous and fantasy: The advertisement holds consumers’ interest, create desire for the good, and motivate an action of purchase. Scientific: New formula oil Meizan helps enhance the three nutrients Omega 3 - Vitamin A - Vitamin E Musical: The background music is very nice Mood/image:Excitement Real Product Symbols: The image of the product appears in the video. Lifestyle Overstatement | ||
| 8 | Evaluation | Personally: interesting and convincing impression | |
Item 2: " Vinamilk" advertisement
| Components | Contents | ||
| 1. | Source | Vinamilk | |
| 2. | Target audience | Every viewers, especially children | |
| 3. | Medium (Media) | Broadcast advertising | |
| 4. | Context | October 24th 2010 in Vietnam | |
| 5. | Objectives | To make children develop the preference for Vinamilk (affective dimension) | |
| 6. | Message | General Selling Proposition | Drinking Vinamilk, children will be more intelligent, taller and happier. |
| Product Attributes | Good taste Made from 100% pure fresh milk, Vinamilk milk contains essential nutrients and the purest of nature, such as aluminum, magnesium, calcium, D3 vitamin… ADM+ Formula. Fuel source from healthyand cheerful pure fresh cows.They are received careful care for best quality products to consumers. | ||
| Customer Benefits | More intelligent, taller and happier. Vinamilk gives users an abundant life to fully enjoy a beautiful life. | ||
| Personal Values | Excitement, wisdom, happy and exciting life, self-confidence. | ||
| 7. | Message Execution | Description | The ad begins with a scene of animated cows are dancing and singing in a ground. Then,they drinks Vinamilk and feel very happy. A cheerful song is given as the musical background of the advertisement. |
| Execution Styles(s)/ Rhetorical Devices(s) | Real Product Symbols: the image of the product appears in the video clip to advertise Musical Humorous. Demonstration: the result of using the product is shown. Mood/image: excitement Overstatement Lifestyle | ||
| 8. | Evaluation | Personally: good impression. | |
Item 3: " Samsung Smart TV " advertisement
| Components | Contents | ||
| 1. | Source | ||
| 2. | Target audience | Every viewers | |
| 3. | Medium (Media) | Broadcast advertising | |
| 4. | Context | on April 1, 2011 in USA | |
| 5. | Objectives | To make people develop a preference for New Samsung Smart TV (affective dimension) | |
| 6. | Message | General Selling Proposition | If you use Samsung smartTV, your life will be more convenient and comfortable. |
| Product Attributes | New Samsung Smart TV provide viewers with stream music and movies.It helps to connect with friends, search and find videos, photos and other content on the web, on a local cable TV channel, on a satellite TV channel, or stored on a local hard drive.And everything else they love. That's the wonder of Samsung. | ||
| Customer Benefits | Smart TV devices enables consumers to view all of these advanced services on their flat screen TV, via a single device. | ||
| Personal Values | Excitement, happy and exciting life, mature love, self-respect. | ||
| 7. | Message Execution | Description | There is a couple in the video clip.They choose many programs but not both of them like it.However,in the end,they find their favourite channel,and they are happy to enjoy it. |
| Execution Styles(s)/ Rhetorical Devices(s) | Real Product Symbols: the image of the product appears in the video clip to advertise Musical Demonstration: the result of using the product is shown: they enjoy New Samsung Smart TV because of its benefits . Lifestyle:A wonderful life with New Samsung Smart TV | ||
| 8. | Evaluation | Personally: good impression. | |
References:
http://www.youtube.com/watch?v=FjdZzcnfV-g&feature=related
http://www.youtube.com/watch?v=chUQERtreiE&feature=related
http://www.youtube.com/watch?v=aRP_ry_aPlE
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