Entry2_Nguyen Thu Hang (revision)

11, Advertising Coca Cola

Components			Contents
1	Source		Coca Cola Company
2	Target Audience		All viewers
3	Medium (Media)		Broadcast advertising(on TV)
4	Context		In the World War II (Woodruff , the Chairman of Coca Cola Company had a policy: all American servicemen could buy a bottle of Coca Cola by 5 cents)
5	Objects		Make soldiers like and persuade them to drink Coca Cola (affective dimension)
6	Messages	General Selling Proposition	If you drink Coca Cola, you can make friends with all people,even your enemy
		Product Attributes	Tasty
		Customer Benefits	Remove the thirsty and make people livve in harmony
		Personal Values	Pleasure, freedom,solidarity
7	Message Execution	Description	Two soldiers have duty to guard the border, prevent the enemy invading, even a leaf. However, a soldier redraw the border to give his opponent a bottle of Coca Cola. After that moment, they continue their duties
		Execution Styles/ Rhetorical Devices	Styles: ·        Mood and Images:  Images of 2 soldiers ·        humorous: the way soldier give the bottle of Coca Cola for his opponent
8	Evaluation		funny, interesting and effective to introduce the function of product

2, Advertising Nokia 7650

Components			Contents
1	Source		Nokia Company
2	Target Audience		Young people, especially couples
3	Medium (Media)		Broadcast advertising(onTV)
4	Context		In Europe, in 2002,Nokia 7650 appeared as the first kind Nokia mobile phone having photograph function
5	Objects		Make people like and persuade them to use Nokia (affective dimension)
6	Messages	General Selling Proposition	If you use Nokia, you can photograph easily and connect with everyone in anytime, any place
		Product Attributes	Photograph and send images fast and easily as well as communicate to others quickly
		Customer Benefits	Express emotion and transfer the messages quickly
		Personal Values	Comfortable life,exciting life, mature love,happiness
7	Message Execution	Description	A man use his mobile phone takes a series of photographs to make a sentence “Will you marry me” to propose his girlfriend. After that he sends it to his fellow. She is very happy when receiving this proposal
		Execution Styles/ Rhetorical Devices	Styles: ·        Slice-of- life: The man goes to many places to photograph ·        Musical: the song “underneath your clothes” ·        real product symbol:image of a mobile phone
8	Evaluation		Interesting,romantic, moving and attactive. I think this is a successfull advertising

3, Advertising National Air Cargo 

Components			Contents
1	Source		National Air Cargo
2	Target Audience		All viewers
3	Medium (Media)		Printed advertising (poster)
4	Context		In United States,in 2011, National Air Caro receive permission to expand their service to all over the world
5	Objects		Persuade passengers to use National Air Cargo service (cognitive dimension)
6	Messages	General Selling Proposition	If you use National Air Cargo, you can travel easily to many countries
		Product Attributes	Provide service to many countries
		Customer Benefits	Travel easily to different countries
		Personal Values	Comfortable life, pleasure
7	Message Execution	Description	The image of a plane which is combined from many parts. Each part is a country such as Australia,Russia,etc. There are about 80 countries in this picture. There is logo and slogan "We deliver the world" in the bottom of poster
		Execution Styles/ Rhetorical Devices	Styles: ·        Images: a plane and countries ·        real products symbol: a plane ·        fantasy: countries join to form a plane Devices: Simile (a part of the plane- a country)
8	Evaluation		Creative,clear,condensed and concise but a bit boring

References

1, http://www.youtube.com/watch?v=0Thls_nkgbg&feature=related

2, http://www.youtube.com/watch?v=7aqyqRa0zx0

3, http://nhuvienx86.name.vn/wp-content/uploads/national-cargo.jpg