Entry2_ Nguyễn Hoài Nam (revision)

Item 1: Canxi King

Components			Contents
1.	Source		Canxi King
2.	Target Audience		Children
3.	Medium (Media)		Broadcast Advertising
4.	Context		Nowadays, many children in Viet Nam, especially poor children are having problem of malnutrition, rickets (etc).
5.	Objectives		Make children develop the preference for Canxi King
6.	Messages	General selling proposition	Canxi king helps children reduce malnutrition, enhance immune and develop their height.
		Product Attributes	 -Good taste -Nutrition facts: calcium, vitamins, Calci gloconat.
		Customer Benefits	Health, healthy bones, brain, development, intelligence.
		Personal Values	Excitement, happiness, creativeness, self-confidence, wisdom.
7.	Message Execution	Description	 The ad begins with a scene of a cartoon character who is taking a box of Canxi King. He is very tall and strong. Then he meets his friends who are short and small. He gives each person a packet of canxi king. After eating canxi king, their height is increased. They sing and dance together very happily.
		Execution Styles(s) / Rhetorical Devices(s)	- Musical - Humorous - Real Product Symbols: the image of the product appears in the video clip to advertise -
8.	Evaluation		Personally: good impression and interest

Item 2: Anlene Milk

Components			Contents
1.	Source		Anlene Milk
2.	Target Audience		Every customer, particularly from the age of thirtieth.
3.	Medium (Media)		Broadcast Advertising
4.	Context		Nowadays
5.	Objectives		To introduce Anlene milk as nutrition system
6.	Messages	General selling proposition	Anlene Milk helps people reduce osteoporosis and enhance their health.
		Product Attributes	 Vitamins, calcium, folic acid and zinc, minerals
		Customer Benefits	Health, healthy bones, good taste.
		Personal Values	Healthy life and long-lasting happiness.
7.	Message Execution	Description	There are many women who are doing exercise on the ground but some women are having problems of osteoporosis. One of them advises every woman to drink Anlene Milk everyday.
		Execution Styles(s) / Rhetorical Devices(s)	 - Lifestyle - Spokes-person: a famous person, who directly raise their voice, their advice to advertise this product. - Real Product Symbols: the image of the product appears in the video clip to advertise.
8.	Evaluation		Personally: impressive and interesting.

Item 3: Olay Natural White

Components			Contents
1.	Source		Olay Natural White
2.	Target Audience		Women
3.	Medium (Media)		Broadcast Advertising
4.	Context		23/12/2009 in Viet Nam
5.	Objectives		-To make women develop a liking or preference for Olay natural white -To introduce Olay natural white as the best moisturizing cream
6.	Messages	General selling proposition	If women use Olay natural white, they will possess a pinkish-white beauty glow.
		Product Attributes	 Pro-vitamin B5, B3, vitamin E,water, stearic acid, perfume, glycerin.
		Customer Benefits	Your skin is brighter, softer and more radiant.
		Personal Values	Beauty, self confidence and sexual attraction
7.	Message Execution	Description	A woman, named Thy, is sitting on the sofa and introducing the way she nourish her skin. Her skin used to be bad but after using Olay natural white, her skin is changed.
		Execution Styles(s) / Rhetorical Devices(s)	 - Lifestyle - Spokes-person: A singing star, named Bao Thy, who is very successful in using Olay natural white. - Real Product Symbols: the image of the product appears in the video clip to advertise.
8	Evaluation		- Personally: good impression - Great success: bring great profit to the company

Reference:

1. http://www.youtube.com/watch?v=3lQmE2oP6eo

2. http://www.youtube.com/watch?v=cO95-bg-9cU&feature=related

3. http://www.youtube.com/watch?v=kPa9P6f1PCo