Entry 2 _Nguyen Thi Hong Lien(Revision)

Item 1: lifebouy – 5 rules of small doctors

Video:

	Components			Contents
1	Source			http://www.youtube.com/watch?v=HCq7sb4ncL0
2	Target audience			Every people, especially children
3	Medium(media)			Broadcast advertisingand interactive advertising
4	Context			People are facing the red alert of the danger of A/H1N1 flu spread many dangerous diseases in the community, the same brand Lifebuoy, Unilever Vietnam Foundation in collaboration with the Department of Preventive Medicine and Environmental implementation plans the "Journey through Vietnam funds caused a million bars of soap - For a healthy Vietnam" dedicated to the children participating in immunization programs nationwide expansion.
5	Objectives			Make viewers develop a linking and preference for the product to encourage people to use the product
6	Messages		General selling proposition	Remember to wash hands carefully by lifeboy according to the doctor to have a healthy life
			Product attributes	Heathy
			Customer benefits	Remove bacteria, protect health
			Personal values	- Fun, exciting life - Salvation
7		Messages execution	Description	In a class in primary school, many students follow a woman to told other student to wash their hands by lifeboy – 5 rules to help them to have a healthy life
			Executive styles Rhetorical divices	Musical, demonstration, scientific, spoken –person Repetition, rhyme, symbol
8		Evaluation		The ad was very simple, but interesting and impressing because it used real situations in our life.

Item 2: Tienvua instant noodle advertising

	Components		Contents
1	Source		http://www.youtube.com/watch?v=srX4ylDPShE
2	Target audience		Every one, especially housewives
3	Medium(media)		Broadcast advertising Interactive advertising
4	Context		In our modern life, when there are so many kinds of instant noodle produced
5	Objectives		-Introduce a new product,create awareness of a healthy noodle. -Persuade customers to buy this product
6	Messages	General selling proposition	To protect health for family, use Tien Vua’s product
		Product attributes	no fried cooking- oil again and again, healthy
		Customer benefits	a healthy product,high- quality ingredient,
		Personal values	Wisdom (intelligent choice), healthy life, happiness
7	Messages execution	Description	In an laboratory,scientists are conducting to do research about cooking oil in noodle, how to make the noodle better. Then, they advise families to use their product to protect their health. A family is eating Tien Vua noodle, then they will have a good health, happy life.
		Executive styles Rhetorical divices	Spoken-person,real product, image( image of a bowl of noodle), scientific Simile(color of cooking oil in Tien vua with fried cooking oil’s)
8	Evaluation		Interesting, persuasive advertising

Item 3: Soya number 1 advertising

	Components		Contents
1	Source		http://www.youtube.com/watch?v=lLt7GQEs_Xw
2	Target audience		Every one, especially the young
3	Medium(media)		Interactive advertising, broadcast advertising
4	Context		In 2008, Tan Hiep company introduced the new product to the market to compete with other drink brands
5	Objectives		Make viewers develop preference for the product Encourage people to use the product
6	Messages	General selling proposition	With Soya number 1, you will have health, beauty, active, optimism and happiness
		Product attributes	Fresh, taste, producted from Japan’s line, no cholesterol, protein
		Customer benefits	Satisfy thirst, have good, happy life Keep fit
		Personal values	Fun, comfortable life Pleasure, Excitement
7	Messages execution	Description	One young group is singing and drinking Soya with happiness on their faces after they drink
		Executive styles Rhetorical divices	Musical, mood, image, lifestyle Repetition
8	Evaluation		The ad is very interesting, useful

References:

1http://www.youtube.com/watch?v=HCq7sb4ncL0

2http://www.youtube.com/watch?v=srX4ylDPShE

3http://www.youtube.com/watch?v=lLt7GQEs_Xw