Entry2_Hoang Thi Bich Ly (Revised)

Understanding advertising messages.

Item 1:Thai Insurance

Components			Contents
1.	Source		Thai Life Insurance Co., Ltd., Bangkok,Thailand
2.	Target Audience		Teenagers or the new generation of people who are comfortable in a digital world.
3.	Medium ( Media)		Broadcast advertising
4.	Context		Thailand
5.	Objective		Presenting innovative and unforgettable ways to look after your loved ones health.
6.	Message	General Selling Proposition	Customers no longer need to worry about unpredictable health problems and the potential burdens of costly medical expenditure that may delay their goals in life. With good planning for your health security by an expert like Thai Health Insurance, your medical expenses will be taken care of with maximum coverage
		Product Attributes	Thai Life Insurance aims to make health care special for every strata of society.
		Customer Benefits	Life Insurance
		Personal Values	Pleasure, comfortable life, security
7.	Message Executive	Description	It’s about a father who is deaf and dumb, and his bumpy relationship with his daughter A sad video makes almost all audient cry until ending with slogan: “Touchy as ever!”
		Executive Styles (s) Rhetorical Devices (s)	Mood/Image Musical/ Demonstration.
8.	Evaluation		Personally: impressive and unforgettable

Item 2: Noise cancelling headphone

Components			Contents
1.	Source		Noise cancelling headphone
2.	Target Audience		Travelers who would like to eliminate unpleasant noises in their surrounding and just concentrate on their own music.
3.	Medium ( Media)		Print ad (newspaper and magazine)
4.	Context		In 2006
5.	Objective		To introduce a new product ( cognitive, affective, and conative dimension)
6.	Message	General Selling Proposition	Noise cancelling headphones are designed to prevent you from hearing outside noise.
		Product Attributes	Help people enjoy their own world, not worry about surrounding noises.
		Customer Benefits	Mobile listening, avoid unwanted ambient sounds
		Personal Values	Enjoy yourself under any circumstances.
7.	Message Executive	Description	A waterfall makes so much noise but the sailing man still enjoys himself with his headphone as if there were nothing happen.
		Executive Styles (s) Rhetorical Devices (s)	Mood/Image Antithesis: Small guy, small headphone versus large waterfall and sea.
8.	Evaluation		Personally: Good impression

Item 3: Samsung Galaxy Tab 10.1

Components			Contents
1.	Source		Samsung Galaxy Tab 10.1
2.	Target Audience		Anyone, who want to processes a high-tech item.
3.	Medium ( Media)		Broadcast advertising (on TV)
4.	Context		2011, within the MWC 2011 conference taking place in Barcelona (Spain).
5.	Objective		Make people see the thinness of Samsung Galaxy Tab 10.1
6.		General Selling Proposition	If you use Samsung Galaxy tab 10.1, you can read the news or books, watch TV shows or movies, listen to music, and social networking
		Product Attributes	Touch Ipad, make everything lively like in the real word.
		Customer Benefits	Easy to take everywhere, show your status.
		Personal Values	Pleasure, exciting life.
7.		Description	A man is playing game on Samsung galaxy Tab 10.1 When his little boy comes back. The father uses a pencil to make the boy not take notice of Ipad.
		Executive Styles (s) Rhetorical Devices (s)	Musical, real product symbol. Mood/Image Humorous
8.	Evaluation		Interesting, simple but extremely impressive

Reference:

http://spyrestudios.com/hilarious-print-ads/

http://vnexpress.net/gl/vi-tinh/giai-tri/2011/06/samsung-kheo-leo-khoe-do-mong-tablet-galaxy-tab-10-1/

http://www.youtube.com/watch?v=nBobmn_u98w