REVISION: Entry2_Trần Thanh Thanh Huyền

item 1:

Components			Contents
1.	Source		Listerine http://www.youtube.com/watch?v=g_1qP9caVYg&feature=related
2.	Target audience		Everyone, especially young people.
3.	Medium (Media)		Broadcast Advertising
4	Context		Not clear
5	Objectives		To persuade everyone to use Listerine Cool Mouth Wash
6.	Message	General Selling Proposition	Brushing your teeth only is not enough, because it does not make your mouth clean totally and give you a good breath.
		Product Attributes	·  Listerine kills germs that cause bad breath, plaque, and the gum disease Ginggivitis.
		Customer Benefits	Healthy, clean, good taste, more attractive, confident.
		Personal Values	Comfortable life, excitement, happiness, self-confidence, wisdom, pleasure, personal accomplishment.
7.	Message Execution	Description	There 3 different people doing their personal hygiene. One is washing his half-head, one is washing her half-face, and the last one is shaving off his half-beard. All of them are brushing their teeth, too. However, their mouths are not totally clean.
		Execution Styles(s)/ Rhetorical Devices(s)	· - Lifestyle; Real Product Symbols: the image of the product appears in the video clip to advertise.
8.	Evaluation		Personally: impressive and interesting.

item 2:

Components			Contents
1.	Source		Rexona http://www.youtube.com/watch?v=bnw2tzm4n-A&feature=related
2.	Target audience		Women, especially young girls.
3.	Medium (Media)		Broadcast Advertising
4	Context		Unknown
5	Objectives		To persuade women to use Rexona to deodorize armpit odour.
6.	Message	General Selling Proposition	The bad armpit odour can be a big obstacle in your life. Rexona can help you to exclude it and to succeed in your relationship.
		Product Attributes	· Controlling your armpit odour.
		Customer Benefits	Clean, charming, and confident.
		Personal Values	Comfortable life, excitement, happiness, fun, self-confidence, pleasure, personal accomplishment, mature love.
7.	Message Execution	Description	A beautiful woman slips on a banana skin when she is walking on the street. The banana skin drives her to a handsome man’s house. They like each other at once, but the woman’s bad armpit odour makes the man stay away. Then the girl starts to use Rexona helping her controlling the bad smell. She slips on a banana skin again.
		Execution Styles(s)/ Rhetorical Devices(s)	· - Lifestyle; humorous; musical; Real Product Symbols: the image of the product appears in the video clip to advertise.
8.	Evaluation		Personally: impressive and interesting.

item 3:

item 3:

Components			Contents
1.	Source		KFC http://www.youtube.com/watch?v=7rXmhnEsfAw&feature=related
2.	Target audience		Everyone
3.	Medium (Media)		Broadcast Advertising
4	Context		This advertising slogan of KFC (previously Kentucky Fried Chicken) has proved highly successful and long-lasting. KFC was founded by Harland David Sanders, better known as Colonel Sanders (and, to paraphrase The Simpons, 'not a real colonel'). Clearly, the allusion in the slogan is to the fact that KFC products are normally eaten without the aid of a knife and fork.
5	Objectives		To persuade women to eat Kentucky Fried Chicken (KFC)
6.	Message	General Selling Proposition	KFC is so delicious that everyone is longing for eating it.
		Product Attributes	Delicious, tasty, 11 kinds of herbs and spices, fast, convenient.
		Customer Benefits	Good taste, convenient.
		Personal Values	Comfortable life, excitement, happiness, fun, pleasure.
7.	Message Execution	Description	A beautiful girl steps out of a KFC store. She eats her KFC on her way. The taste is so delicious that each time the girl bites the chicken, everyone stops to watch her and even bite anything they are holding in their hands. Not yet, at the last since, the girl still licks her finger.
		Execution Styles(s)/ Rhetorical Devices(s)	· - Lifestyle; humorous; mood/image; Real Product Symbols: the image of the product appears in the video clip to advertise. Overstatement; repetition.
8.	Evaluation		Personally: impressive and interesting.