Entry 2_ Nguyen Thi Thu Ha

Entry 2_ Nguyen Thi Thu Ha
Understanding advertising messages






Item 1 : NISSAN TIIDA Car Advertisement 

http://www.youtube.com/watch?v=PcqFW1ZxEkY

Components			Contents
1.	Source		NISSAN TIIDA Car http://www.youtube.com/watch?v=PcqFW1ZxEkY
2.	Target Audience		Anyone who has money and wants to buy a car
3.	Medium( media)		•Broadcast and Interactive Advertising
4.	Context		Western Countries
5.	Objective		Introduce comfortable space to customer  Persuade customers to buy cars
6.	Message	General selling proposition	If you are afraid of narrow space, this car is your solution
		Product attributes	Providing convinent and comfortable feeling whe  using cars
		Customer benefits	convinent, comfortable, get rid of fear
		Personal values	comfortable life, personnal accomplishment
7.	Message execution	Description	in a life , 4 people are panic because they are afraid of narrow space . They get out of there as soon as possible and run to a NISSAN TIIDA car. Although the space is smaller than the lift, they still feel safe and   free
		Execution style(s) Rhetorical devices	- Mood/images, slice f life - Demonstration  - Overstatement - Antithesis - Climax
8.	Evaluation		pay attention on people's fear -> strong mesage

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Item 2: Vinamilk Advertisement
http://www.youtube.com/watch?v=1kHHkgED1uA

Components			Contents
1.	Source		Vinamilk http://www.youtube.com/watch?v=1kHHkgED1uA
2.	Target Audience		every viewers
3.	Medium( media)		•Broadcast and Interactive Advertising
4.	Context		Vietnam, 2007
5.	Objective		Introduce the gradient of milk:  100% natural and fresh milk
6.	Message	General selling proposition	Vinamilk has safe ingredient so that it is good for health
		Product attributes	100% natural fresh milk (true milk)
		Customer benefits	healthy, good taste, nutrient
		Personal values	Comfortable life, pleasure, happiness
7.	Message execution	Description	Happy cows are dancing and singing about " 100% natural fresh milk"
		Execution style(s) Rhetorical devices	Execution styles:  -Musical ( theme song)  -animated product symbol(happy cows) - Demonstration Rhetorical Device:  - Overstatement: cows can't sing/ dance - Reeptition
8.	Evaluation		Personally : good impression because of using good music and funny characters (singing Cows) to present good qualities of product

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Item 3 :
http://idesign.vn/content/an-tuong/graphic-design/?type=1

Components			Contents
1.	Source		http://idesign.vn/content/an-tuong/graphic-design/?type=1
2.	Target Audience		Every viewers
3.	Medium( media)		•Printed Advertising
4.	Context		nowadays All over the world
5.	Objective		Introduce an advanteges of Converse shoes
6.	Message	General selling proposition	The pair of shoes have such a good friction that protects people from felling off
		Product attributes	more friction so that more safe
		Customer benefits	confidence, activeness, security
		Personal values	Comfortable life, Self-fulfilment
7.	Message execution	Description	The picture shows a stick hand which is holding back a Converse shoe
		Execution style(s) Rhetorical devices	- Mood/images: strong image  - Humorous - Fantasy  - Overstatement: It can't be so tight   - Simile : friction as strong as someone are holding the shoes tighly
8.	Evaluation		Personally : strong impression on emotion because of emphasis on  the quality of the product