Entry2_Nguyen Thu Hang

1, Advertising Coca Cola

Components			Contents
1	Source		Coca Cola Company
2	Target Audience		Soldiers
3	Medium (Media)		Broadcast advertising(on TV)
4	Context		In the war, in the border between two enemies (maybe between Italia and France)
5	Objects		Make soldiers like and persuade them to drink coca cola (affective dimension)
6	Messages	General Selling Proposition	Provide Coca cola to battlefield, serve drinks for soldiers who are protecting the country
		Product Attributes	Help people feel relaxed,cheery
		Customer Benefits	Remove the thirsty
		Personal Values	Pleasure, freedom
7	Message Execution	Description	Two soldiers have duty to guard the border, prevent the enemy invading, even a leaf. However, a soldier redraw the border to give his opponent a bottle of Coca Cola. After that moment, they continue their duties
		Execution Styles/ Rhetorical Devices	Styles: ·        Mood and Images:  Images of 2 soldiers ·        musical ·        humorous: the way soldier give the bottle of Coca Cola for his opponent
8	Evaluation		funny, interesting and effective to introduce the function of product

2, Advertising Nokia

Components			Contents
1	Source		Nokia Company
2	Target Audience		Young people, especially couples
3	Medium (Media)		Broadcast advertising(onTV)
4	Context		Modern time, in Europe
5	Objects		Make people like and persuade them to use Nokia (affective dimension)
6	Messages	General Selling Proposition	Create a new way to propose by using mobile and encourage people to buy the company’s product
		Product Attributes	Photograph and send images fast and easily
		Customer Benefits	Express emotion and transfer the messages quickly
		Personal Values	Mature love,happiness
7	Message Execution	Description	A man use his mobile phone takes a series of photographs to make a sentence “Will you marry me” to propose his girlfriend. After that he sends it to his fellow. She is very happy when receiving this proposal
		Execution Styles/ Rhetorical Devices	Styles: ·        Mood and images: the couple ·        Musical: the song “underneath your clothes” ·        real product symbol:image of a mobile phone
8	Evaluation		Interesting, moving and attactive. I think this is a successfull advertising

3, Advertising National Air Cargo

Components			Contents
1	Source		National Air Cargo
2	Target Audience		Every one
3	Medium (Media)		Printed advertising (poster)
4	Context		Modern time, all over the world
5	Objects		Persuade passengers to use National Air Cargo service (cognitive dimension)
6	Messages	General Selling Proposition	Attract more and more customers to use this service
		Product Attributes	Provide service to many countries
		Customer Benefits	Travel easily to different countries
		Personal Values	Comfortable life
7	Message Execution	Description	The image of a plane which is combined from many parts. Each part is a country such as Australia,Russia,etc. There are about 80 countries in this picture
		Execution Styles/ Rhetorical Devices	Styles: ·        Images: a plane and countries ·        real products symbol: a plane ·        fantasy: countries join to form a plane Devices: Simile (a part of the plane- a country)
8	Evaluation		Clear,condensed and concise but a bit boring

References
1, , http://www.youtube.com/watch?v=0Thls_nkgbg&feature=related
2, http://www.youtube.com/watch?v=7aqyqRa0zx0
3, http://nhuvienx86.name.vn/wp-content/uploads/national-cargo.jpg