Entry 2_ Lương Thị Thanh Huế

Entry 2_ Lương Thị Thanh Huế

Item 1: ‘‘N8 Nokia mobile phone’’ advertisement.

Components			Contents
1.	Source		Nokia Corporation in Vietnam (Source:http://www.youtube.com/watch?v=xUGvN2LldUY&feature=related)
2.	Target Audience		Every viewers, especially young adults
3.	Medium (Media)		Broadcast advertising
4.	Context		Today people use the mobile phone not only to communicate, but also for learning, entertainment and many other useful and interesting things.
5.	Objectives		To encourage people to use this product
6.	Messages	General Selling Proposition	If you use it, beside you contact with the others, surf the web to find information easily, listen to music; you can be freely creative as you like.
		Product Attributes	- To be designed beautifully and uniquely with touch screen. - To use easily
		Customer Benefits	- To discover many new and valuable things - To be confident to express yourself - To enhance sexual abilities
		Personal Values	- Sexual attraction - Comfortable and exciting life - Romance - Unique and modern style
7.	Message Execution	Description	A guy meets a cute girl at the bus stop and he wants to make friends with her, but she seems to ignore him. With his N8 Nokia mobile phone, he attracts her attention and makes her fall in love with him.
		Execution Styles/ Rhetorical Device(s)	- Humorous and fantasy: The love he shows is very funny and romantic. - Scientific: N8 Nokia mobile phone includes a lot of high utilities. - Musical: The background music is very funny and romantic - Mood and image. - Real Product Symbols: The image of the product appears in the video. Overstatement
8.	Evaluation		Personally: interesting and convincing impression

Item 2: ‘‘VP Bank’’ advertisement.

Components			Contents
1.	Source		VP Bank (Source: http://www.youtube.com/watch?v=osSIq0PL1Wc)
2.	Target Audience		Every viewers, especially the adults who want to succeed
3.	Medium (Media)		Broadcast on TV
4.	Context		Today people need to have the financial ability to be successful
5.	Objectives		To persuade people to trust in VP Bank and use the services of the bank.
6.	Messages	General Selling Proposition	If you trust in VP Bank, you will be supported to succeed.
		Product Attributes	- Reliable - Convenient
		Customer Benefits	- To have financial support - To have many opportunities to succeed
		Personal Values	- To achieve a lot of accomplishments - To have comfortable and happy life - Self-respect - Self-fulfillment.
7.	Message Execution	Description	A man who is an employee meets a successful man .He admires that man and wants to achieve such success. With the VP Bank’s financial supports, he is successful and becomes the idol of the other man.
		Execution Styles/ Rhetorical Device(s)	Mood/ image: The man achieve a lot of accomplishments when he receives the supports of VP Bank Lifestyle: The man has his desire. He dares to think, dares to do.
8.	Evaluation		Personally: Good persuasion

Item 3: ‘‘Fristi milk’’ advertisement.

Components			Contents
1.	Source		The Dutch Lady Milk Company (Source:http://www.youtube.com/watch?v=MrianhJeUc8&feature=related)
2.	Target Audience		Every viewers, especially the children and parents
3.	Medium (Media)		Broadcast on TV
4.	Context		Nowadays, there are many kinds of milk for children in Vietnam’s dairy market. Therefore, the milk manufacturers need to have the effective advertisement to convince people to buy their products. The Dutch Lady Milk Company has the creative and unique advertisement about Fristi milk which attracts children’s attention.
5.	Objectives		To persuade people to buy Fristi milk.
6.	Messages	General Selling Proposition	If your children drink Fristi milk, they will be healthy, intelligent and stout-hearted.
		Product Attributes	- To include nutrients: calcium, vitamins…. - To have good taste
		Customer Benefits	- To enjoy good taste - To be healthy - To enhance eyesight
		Personal Values	- Exciting and happy life - Wisdom - Self-confidence - Personal accomplishment
7.	Message Execution	Description	Two children who drink Fristi milk turn into Superman and defeat the powerful enemies to protect the earth.
		Execution Styles/ Rhetorical Device(s)	- Mood/ image: Two children who drink Fristi milk turn into Superman and defeat the powerful enemies to protect the earth. - Musical: The background music is quite impressing - Real Product Symbols: The image of the product appears in the video · Overstatement
8.	Evaluation		Personally: Good impression. (The advertisement attracts many children’s attention).