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Components
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Contents
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1.
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Source
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Ministry of Malaysian
tourism
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2.
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Target Audience
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All of the tourists.
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3.
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Medium
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Broadcast on TV
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|
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4.
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Context
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Nowadays in Malaysia
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5.
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Objectives
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To attract foreign tourists to visit
Malaysia
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6.
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Message
|
General
selling proposition
|
If you don’t travel to Malaysia, you
may miss an amazing opportunity to adventure the truly experiences in a
wonderful country.
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Product
attributes
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Malaysian
beautiful landscapes with soaring mountains, romantic beaches, magnificent
caves, mordent cities and hospitable people. Moreover, the quality of tourism
service will always please all of tourist.
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Customer
benefits
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Truly relaxing, truly romantic, truly
adventurous, truly dramatic and truly Asian.
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Personal
values
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Pleasure, happiness and excitement.
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7.
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Message
execution
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Description
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Imagines of beautiful, diverse
landscape, friendly people as well as the quality of tourism service.
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Execution
style(s)/
Rhetorical
device.
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Lifestyle: the young people are
active, adventurous.
Imagine: the imagines of the Malaysia
country and people.
Musical: the amazing song and
impressedslogan.
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8.
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Evaluation
|
Is
considered as one of the most impressed and successful slogan of Malaysia
tourism. It greatly contributes to the success of Malaysian tourism.
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Item 2: Pond's Flawless White Advertising
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Components
|
Contents
|
|
|
1.
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Source
|
Unilever company.
|
|
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2.
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Target Audience
|
Female customer.
|
|
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3.
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Medium
|
Broadcast on TV
|
|
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4.
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Context
|
Modern life in the 21st
century.
|
|
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5.
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Objectives
|
To persuade women to believe and buy
Pond’s flawless white.
|
|
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6.
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Message
|
General selling proposition
|
Beauty is very important to women to
help them reach their happiness and success in the life. Pond’s helps women
more beautiful and happier.
|
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Product attributes
|
To get win against dark spots and blemishes and help your skin whitening in 7 days. |
||
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Customer benefits
|
Beauty.
|
||
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Personal values
|
Confidence, happiness,
Personal accomplishment.
|
||
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7.
|
Message
execution
|
Description
|
Carrie and Jack is happy couple, but
Jack must go to study overseas. 5 years later, Jack comes back to home. He is
going to marry to another girl while Carrie have still loved and waited him.
Jack’s wedding will take place in 7 days. What will Carrie do to Jack come
back to her? The answer is “Pond’s”.
|
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Execution
style(s)/
Rhetorical device.
|
Slice of life: a love story.
Musical.
Imagine: beautiful actors
Paradox: Carrie misunderstands Jack
and decides to go far away.
|
||
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8.
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Evaluation
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Impressive and romantic.
|
|
|
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Components
|
Contents
|
|
|
1.
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Source
|
Nutrella food
|
|
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2.
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Target Audience
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All of the consumers
|
|
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3.
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Medium
|
Print advertising (newspaper or magazine
ad)
|
|
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4.
|
Context
|
Modern
life in nowadays.
|
|
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5.
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Objectives
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To persuade consumers to believe in
the quality and buy Nutrella cookie.
|
|
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6.
|
Message
|
General selling proposition
|
Cereals are fortified with vitamins
and minerals, so it is extremely good for your health. It can be effective
for weight loss.
|
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Product attributes
|
100 % comes from cereal.
Low-fat.
|
||
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Customer benefits
|
Good state.
Provide essential nutrients, help to
lose weight
|
||
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Personal values
|
Self-respect.
Wisdom.
Pleasure.
|
||
|
7.
|
Message
execution
|
Description
|
When watching a cookie under the
screen of magnifier, we see a cereal field.
|
|
Execution
style(s)/
Rhetorical device.
|
Overstatement.
|
||
|
8.
|
Evaluation
|
Impressive and creative
|
|
References:
1.http://www.youtube.com/watch?v=UZUSfpkLmGc
2. http://www.youtube.com/watch?v=_H1ofK2Mx2M
3. http://www.creativeadawards.com/25-creative-ads-featuring-cute-food/
I really like ads you give.They are very impressive,especial the ad about ponds.I only would like to give u some comments:
Trả lờiXóai thinks in the third ad it doesn't show all the points you analysis and in the second ad ,personal: more confident
Good job!
I see that 3 advertisement was chosen carefully and you also fulfill requirements of capturing advertisement message. However, I would like to give you some comment for each item
Trả lờiXóa- In the 1st item, this ad is interesting, and it is quite easy for you to analyst. In my opinion, these following points can be constructive
+ The objective is not only to attract foreign tourists to visit Malaysia but also tourist in Malaysia.
+ The personal value should be also excitement and mature love. Customer benefits contain one more benefit: “healthy”
+ The description is not quite good. You ought to describe it with more details to attract audiences.
+ The execution style(s) is not clear. I think they are life-style, musical and real product symbols.
- In the 2nd item, I think the advertisement is interesting. However, it is not effective for advertising this product because true love can not base on beauty (fairer and flawlessly radiant skin).
I thin you make a good analyst in this item excepting the rhetorical device: paradox. Besides, you should show the context of this ad.
-I think the last item is ok.
I hope that these points are useful for your entry ^_^
I agree with Thuy's comments
Trả lờiXóaHowever, in the third items, i do not agree that "target audience" is consumer. It is too general. All products need consumers but who are the person, who really need this product.
Besides, you should pay attention to your format.