Entry 2_Dương Thị Hồng Ngát

Entry 2: Capturing the message

Item 1: Looking at beautiful girl like the way of N8

Components			Content
1	Source		Nokia N8
2	Target Audience		Youngsters
3	Medium (Media)		Interactive Ad (Internet)
4	Context		Recently (2009)
5	Objective		To introduce a new product (Cognitive and effective dimension)
6	Messages	General Selling Proposition	If you use Nokia N8, you can feel lively like the fact
		Product attributes	Touch phone, easy to use, full of functions
		Customer benefits	Mobile phone
		Personal values	Pleasure, happiness, mature love, wisdom
7	Message execution	Description	A boy is waiting for bus in bus station. He is listening to music by Nokia N8 mobile phone and very funny. Later, a beautiful and lovely girl comes there and sits down to wait bus. He fells in love immediately. He looks at admire herself but she ignores him and reads book. He uses his mobile to take her paragraph. After that, he looks and slides these paragraphs up and down. She feels the wind is blowing. He smiles and zooms in her imagine and touch in her cheek. She suddenly feels someone touch her cheek and look at him. He surprised and presses 2 musical notes in her imagine. Unexpected, she sings a melody. He discovers that what he did in her photograph, she can feel all. At one, he put a heart in her imagine but she has no reaction. He is disappointed but after that she glances at him and smile herself. He is very funny and put a lot of hearts in her imagine. Right away, she sits next to him and fists his hand. They are hand in hand.
		Execution style(s)/ Rhetorical style(s)	Lifestyle and imagine: The imagine of two attractive urban young people and their lifestyle are used to advertise the product Musical
8	Evaluation		Personally: good relationship

Item 2: Dynakids Vitamin: Making kids stronger

Components				Content
1	Source			Dynakids vitamins
2	Target audience			Kids
3	Medium (media)			Print ad (newspaper or magazine)
4	Context			Recently (2006)
5	Objective			To introduce a new product (cognitive and affective dimension)
6	Messages		General Selling Proposition	If you use dynakids vitamins. You will be stronger
			Product Attributes	Vitamin
			Customer benefits	Healthy
			Personal values	Wisdom, strong
7	Message execution	Description		Two kids are playing baseball. They are so strong so after they kick the ball, it beats the plane and the plane is came down
		Executive style(s)/ Rhetorical device(s)		Fantasy: Two kids are playing baseball look like two angels with power. Imagine: The lovely imagine of the kids is used to communicate the effect of eating dynakids vitamins.
8	Evaluation			Personally:Good impression

Item 3: Nutri Balance: Husband

Component			Content
1	Source		Nutri Balance
2	Target Audience		All people have animals (dogs)
3	Medium (media)		Print ad (newspaper or magazine)
4	Context		Recently (2009)
5	Objective		To introduce a new product (cognitive and affective dimension)
6	Messages	General Selling Promotion	If you buy Nutri Balance for you dog, it will be more intelligent and better
		Product attribute	All the vitamins
		Customer benefits
		Personal values	Wisdom
7	Message Execution	Description	There is a couple. The husband is an officer. He is always from home. The wife stays at home and she has a lover. One day, they make a date in her bedroom. Her husband suddenly comes back home and her lover has to hide himself behind the window curtain. The wife has a dog and it betrays his boss. It enters the bedroom and pulls at the window curtain and the lover’s feet are disclosed. Consequently, the husband finds out his wife’s lover. The slogan “Bad food, bad dog”
		Execution Style(s)/ Rhetorical Device(s)	Imagine
8	Evaluation		It is the bad dog for the wife but it is a good dog for the husband. Bad impression

References:
http://www.youtube.com/watch?v=holKkDbC2Ow

http://www.cherryflava.com/cherryflava/2006/07/take-your-vitamins.html

http://adsoftheworld.com/media/print/nutri_balance_husband