Entry 2_Hoang Thi Bich Ly
Understanding Advertising Message.
| Components | Contents | ||
| 1. | Source | Thai Life Insurance Co., Ltd., Bangkok,Thailand | |
| 2. | Target Audience | Teenagers or the new generation of people who are comfortable in a digital world. | |
| 3. | Medium ( Media) | Broadcast advertising
| |
| 4. | Context | Thailand in 1942 | |
| 5. | Objective | Presenting innovative and unforgettable ways to look after your loved ones health. | |
| 6. | Message | General Selling Proposition | Customers no longer need to worry about unpredictable health problems and the potential burdens of costly medical expenditure that may delay their goals in life. With good planning for your health security by an expert like Thai Health Insurance, your medical expenses will be taken care of with maximum coverage
|
| Product Attributes | Thai Life Insurance aims to make health care special for every strata of society. | ||
| Customer Benefits | Life Insurance | ||
| Personal Values | Pleasure, comfortable life | ||
| 7. | Message Executive | Description | It’s about a father who is deaf and dumb, and his bumpy relationship with his daughter A sad video makes almost all audient cry until ending with slogan: “Touchy as ever!” |
| Executive Styles (s) Rhetorical Devices (s) | Mood/Image Musical/ Demonstration.
| ||
| 8. | Evaluation |
Personally: impressive and unforgettable | |
Item 2: Noise cancelling headphone
| Components | Contents | ||
| 1. | Source | Noise cancelling headphone | |
| 2. | Target Audience | Travelers who would like to eliminate unpleasant noises in their surrounding and just concentrate on their own music. | |
| 3. | Medium (media) | Print ad (newspaper and magazine) | |
| 4. | Context | In 1989 | |
| 5. | Objective | To introduce a new product ( cognitive, affective, and conative dimension) | |
| 6. | Message | General Selling Proposition | Noise cancelling headphones are designed to prevent you from hearing outside noise.
|
| Product Attributes | Help people enjoy their own world, not worry about surrounding noises. | ||
| Customer Benefits | Mobile listening, avoid unwanted ambient sounds | ||
| Personal Values | Enjoy yourself under any circumstances. | ||
| 7. | Message Executive | Description | A waterfall makes so much noise but the sailing man still enjoys himself with his headphone as if there were nothing happen. |
| Executive Styles (s) Rhetorical Devices (s) | Mood/Image
Antithesis: Small guy, small headphone versus large waterfall and sea. | ||
| 8. | Evaluation | Personally: Good impression | |
Item 3: Samsung Galaxy Tab 10.1
| Components | Contents | ||
| 1. | Source | Samsung Galaxy Tab 10.1 | |
| 2. | Target Audience | Anyone, who want to processes a high-tech item. | |
| 3. | Medium (media) | Broadcast advertising (on TV) | |
| 4. | Context | In the UK on August 4th
| |
| 5. | Objective | Make people see the thinness of Samsung Galaxy Tab 10.1 | |
| 6. | Message | General Selling Proposition | If you use Samsung Galaxy tab 10.1, you can read the news or books, watch TV shows or movies, listen to music, and social networking |
| Product Attributes | Touch Ipad, make everything lively like in the real word. | ||
| Customer Benefits | Easy to take everywhere, show your status. | ||
| Personal Values | Pleasure, exciting life. | ||
| 7. |
| Description | A man is playing game on Samsung galaxy Tab 10.1 When his little boy comes back. The father uses a pencil to make the boy not take notice of Ipad. |
| Executive Styles (s) Rhetorical Devices (s | Musical, real product symbol. Mood/Image | ||
| 8. | Evaluation | Interesting, simple but extremely impressive | |
References:
http://spyrestudios.com/hilarious-print-ads/
http://www.youtube.com/watch?v=nBobmn_u98w
I really like your entry, esspecially the first item.
Trả lờiXóayour entry is good. I only give a comment about the fonts and types of the entry. You should improve it because I can not read the titles of Item 2 and 3
Your entry is plentiful with both video and picture.I like your first video the most, so moving.
Trả lờiXóaHowever, in the description, you should describe the ads in more detail so that we can understand how Thai insurance can help the daughter and her Dad. In personal value, I think this is an ads for insurance service, so an essential value is security.
item 2 is interesting
Item 3 is vey funny, so do you think there is "humorous" execution style?
Anyway, I like your entry very very much!
item 1: you should find vietsub clip, because we can understanding more about the situation of characters as well as the commercial. About the discription, it will be perfect if you tell more clearly, about the details and climax. You just mention the characters and the last detail. With the form, the font is not homogeneous. Notice it next time.
Trả lờiXóaitem 2: It really strikes my mind. The picture is too live, too interesting. You analize clearly and exactly.
item 3: Very well, too.
I really like the first item, the video is so moving. I cried when i saw it.
Trả lờiXóaXuyen, what is wrong with ur compute? Everyone can follow my entry except you:D
Trả lờiXóaNhận xét này đã bị tác giả xóa.
Trả lờiXóaNhận xét này đã bị tác giả xóa.
Trả lờiXóaI am genuinely impressed with your entry, especially with the first item. The story in the video is deeply moving. Furthermore, your descriptions as well as analyses are very detailed. Therefore, I am absolutely convinced that you have made tremendous efforts on this entry.
Trả lờiXóaNevertheless, I agree with Phuong that your video should have Vietnamese (or English) subtitle. In addition, I am in agreement with Cuc that you should add “security” to personal values for the item 1; and add “humorous” to the Rhetorical devices for the item 3.
Good job! Congratulations!