| Components | Contents | ||
| 1. | Source | Unilever | |
| 2. | Target audience | Men (especially young sport players) | |
| 3. | Medium (Media) | Broadcast on Television | |
| 4. | Context | 2010- World Cup was held in | |
| 5. | Objectives | To persuade men to use new clear men shampoo-Clear Cool Sport | |
| 6. | Message | General Selling Proposition | Clear Cool Sport helps people superbly play as well as enthusiastically promote sports regardless of high temperature |
| Product Attributes | Active menthol not only gets rid of dandruff but also cools hair skin | ||
| Customer Benefits | Healthy and strong hair, comfortable | ||
| Personal Values | Comfortable life, self-confidence, excitement, , sexual attraction | ||
| 7. |
Message Execution | Description | The ad opens with the scene Cristiano Ronaldo, a world famous football player, is playing in hot weather so he is irritated by the heat and dandruff. After he wash his hair, he hits the fire ball (metaphor for the sun) and receives admiration from the audiences. |
| Execution Styles(s)/ Rhetorical Devices(s) | Image, musical Overstatement, metaphor | ||
| 8. | Evaluation | Personally: exciting, good impression | |
| Components | Contents | ||
| 1. | Source | Berlitz Corporation | |
| 2. | Target audience | All the people who are not able to understand as well as speak English clearly and accurately | |
| 3. | Medium (Media) | Broadcast | |
| 4. | Context | 2006 | |
| 5. | Objectives | Motivate people to register for a Berlitz’s course to learn another language (particularly English) | |
| 6. | Message | General Selling Proposition | Being unable to successfully communicate in a foreign language may lead to catastrophic disasters. |
| Product Attributes | Help people with their learning English | ||
| Customer Benefits | Improve English skills, better communication | ||
| Personal Values | Security, Self-confidence | ||
| 7. | Message Execution | Description | The ad opens with the scene: an experienced German Coast Guard officer shows a young recruit around a small room with radar and other monitoring equipment. After the older officer leaves, the young man hears his first distress call come over the radio. "Mayday, mayday!" pleads an unidentified voice in English. "Hello, can you hear us? Can you hear us? Can you (static interruption). Over... We are sinking! We are sink..." "Hello," responds the nervous young Coast Guard recruit in a thick German accent. "Zis is da German Coast Guard." "We are sinking!" cries the voice. "We're sinking!" "What," stammers the young recruit, "are you 'singing' about?" The ad then cuts instantly to a triumphant German tune and a screen that reads, "Improve your English," followed by the Berlitz logo “Language for life” |
| Execution Styles(s)/ Rhetorical Devices(s) | Image, musical Humorous | ||
| 8. | | Evaluation | Personally: hilarious, meaningful |
ITEM 3: "ENFAGROW A+" ADVERTISEMENT
| Components | Contents | ||
| 1. | Source | Mead Johnson Nutritionals | |
| 2. | Target audience | Parents who have little kids | |
| 3. | Medium (Media) | Broadcast | |
| 4. | Context | Recent years | |
| 5. | Objectives | To persuade parents to purchase Enfagrow A+ | |
| 6. | Message | General Selling Proposition | If your kids drink Enfagrow A+ , they will be healthier as well as more intelligent |
| Product Attributes | Ingredients :GOS, ARA,DHA… that help children better develop | ||
| Customer Benefits | Healthy, intelligent, happy | ||
| Personal Values | Wisdom, happiness, pleasure, pride | ||
| 7. | Message Execution | Description |
|
| Execution Styles(s)/ Rhetorical Devices(s) | Image Demonstrate: the ingredients of the product | ||
| 8. | Evaluation | Personally: good impression | |
REFERENCES:
in general, your entry is quite good.
Trả lờiXóaI love item 2 the most. its hardness shows that you really put your energy to this assignment.^^. However,i think you should add other execution styles to your items.
- item 1: real product symbol.
- item 3: real product symbol, musical, life style.
thank you for your interesting and useful entry ^_^. I agree with Huyen that in the third item you should add musical, but not lifestyle. besides,I think in the first item, the rhetorical device is simile: the strength of the product with the strength of the player
Trả lờiXóaI like your entry. It is extremely interesting and worth watching
Trả lờiXóaI like the way you chose and analysed thes advertisemets.
I have seen these advertisements for a long time. However, The more I read your detailed analysis, the more I understand advertisements’ meaning which author demonstrated. This means that you comprehended them swiftly and attempt a lots.
However,i think you should add other execution styles to your items.
- item 1: real product symbol.
- item 3: real product symbol, musical, life style.
anyway, your entry is really successful
tran thi thuy_e2k43 nói...
Trả lờiXóaI like your entry. It is extremely interesting and worth watching
I like the way you chose and analysed these advertisemets
I have seen these advertisements for a long time. However, The more I read your detailed analysis, the more I understand advertisements’ meaning which author demonstrated. This means that you comprehended them swiftly and attempt a lots.
However,i think you should add other execution styles to your items.
- item 1: real product symbol.
- item 3: real product symbol, musical, life style.
anyway, your entry is really successful