Entry 2 _ Nguyễn Thị Hồng Liên
Item 1: lifeboy – 5 rules of small doctors
Video:
Components | Contents | ||
1 | Source | ||
2 | Target audience | Every people, especially children | |
3 | Medium(media) | Broadcast advertisingand interactive advertising | |
4 | Context | December 16th, 2010 in Vietnam | |
5 | Objectives | To encourage people to use the product | |
6 | Messages | General selling proposition | Remember to wash hands carefully by lifeboy according to the doctor to have a healthy life |
Product attributes | Heathy | ||
Customer benefits | Remove bacteria, protect health | ||
Personal values | - Fun, exciting life - Salvation | ||
7 | Messages execution | Description | In a class in primary school, many students follow a woman to told other student to wash their hands by lifeboy – 5 rules to help them to have a healthy life |
Executive styles Rhetorical divices | Musical, demonstration, scientific, spoken –person Repetition, rhyme, symbol | ||
8 | Evaluation | The ad was very simple, but interesting and impressing because it used real situations in our life. | |
Item 2: video
Components | Contents | ||
1 | Source | ||
2 | Target audience | Every one, especially housewives | |
3 | Medium(media) | Broadcast advertisingand interactive advertising, printed advertising | |
4 | Context | November 23th, 2008 | |
5 | Objectives | Persuade customers to buy this product | |
6 | Messages | General selling proposition | To protect health for family, use Tien Vua’s product |
Product attributes | A new measure for everyone to have healthy life | ||
Customer benefits | Provide a healthy product | ||
Personal values | Healthy life, happiness | ||
7 | Messages execution | Description | In an laboratory,scientists are conducting to do research about cooking oil in noodle, how to make the noodle better. Then, they advise families to use their product to protect their health. A family is eating Tien Vua noodle, then they will have a good health, happy life. |
Executive styles Rhetorical divices | Musical, spoken-person,real product, mood and image | ||
8 | Evaluation | Interesting, persuasive | |
Item 3:
Components | Contents | ||
1 | Source | ||
2 | Target audience | Every one, especially the young | |
3 | Medium(media) | Interactive advertising, broadcast advertising | |
4 | Context | April 28th, 2011 | |
5 | Objectives | Encourage people to use the product | |
6 | Messages | General selling proposition | With Soya number 1, you will have health, beauty, and happiness |
Product attributes | Fresh, taste, producted from Japan’s line, no cholesterol | ||
Customer benefits | Satisfy thirst, have good, happy life Keep fit | ||
Personal values | Fun, comfortable life Pleasure, Excitement | ||
7 | Messages execution | Description | One young group is singing and drinking Soya with happiness on their faces after they drink |
Executive styles Rhetorical divices | Musical, mood, fantasy, lifestyle Repetition | ||
8 | Evaluation | The ad was very interesting | |
Personally,i think your entry is quite good.these advertisement are interesting.However,you should concern about the context of videos, i am not sure the day ,when the video was posted in web, was published.
Trả lờiXóain addition,in item 1 and 3,in objectives, i think the ads make viewers develop a liking or preference for the product.
In item 2,in objectives, the ad introduces a new product, create awareness of a healthy noodle, persuade to buy it (cognitive, affective,conative dimensions). in executive styles, you should add "scientific"
I appreciate your effort in this entry. In my opinion, three ads you chose are quite practical and exciting. Your organization is good, too.
Trả lờiXóaHowever, you should pay more attention in expressing your ideas. Your analysis needs to be more specific. It means that you should have more convincing explanation for the contents about general selling proposition, product attributes and customer benefit.
To give more detail, in the item 2, I think, the product attributes: high-quality ingredient and modern processing technology; customer benefits: healthy and safe. One more important information I want to add is in execution style. I suppose that there is scientific style here, because there is a scientist doing a research to prove the difference about the quality of this product.
Generally speaking, your entry is quite good. However, besides Trang’s and An’s comments, I think that the source of these ads should not be the sources of the videos from the internet. Therefore, try your best to identify the original sources.
Trả lờiXóaGood luck!
In my opinion,your entry is quite good.Both of the three videos are interesting and worth seeing.I like the first entry most because it is very practical and meaningful.However,I have some suggestions for you.For all of the items,I think objectives of the ads is to make viewers have a liking or preference for the product(related behavioral dimensions are cognitive and affective).For the second item, its'medium is only broadcast advertising.
Trả lờiXóaI also agree with thao's ideal. you should improve your entry to make it better
Trả lờiXóai agree with these comment.besides, i think:
Trả lờiXóa-item1: objective is also persuade people better personal hygiene, promote understanding of the importance of handwashing,clean hands help guard health, product attributes isn't healthy, it should something like characteristic medicated,carbolic smell or enjoyable and contemporary 'health' fragrance,ect.so does the second item.anyway,i appreciate your affort in this second entry