Components | Contents | ||
1. | Source | Coca-cola company http://www.youtube.com/watch?v=k-STkFCCrus&feature=player_embedded | |
2. | Target audience | the largest group for all the generation, especially Teens and young adults | |
3. | Medium(media) | Broadcast advertising | |
4. | Context | in the 2011 Super Bowl broadcast for the fifth consecutive year. This time the occasion is celebrating brand’s new global “Open Happiness” campaign which reminds people to raise a coke to celebrate the simplest moments of life. | |
5. | Objectives | persuade people Change attitude of customer that drinking is not only to help us relax but also connect people closely together and live in peaceful world. | |
6. | Messages | General selling production |
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Product Attributes |
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Customer benefits |
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Personal value |
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7 | Messages Execution | Description | Border tells the story of two soldiers from rival nations who are able to put aside their differences and, for the briefest of moments, see each other as individuals as they share an ice-cold bottle of Coke. A bottle of Coke acts as peaceful emissary between two surly border guards in the middle of the desert. |
Execution Style(s) Rhetorical Device(s) | Execution Style(s)
a symbol: a bottle of coca is as the peaceful emissary | ||
8 | Evaluation | A impressive short video with the great and meaningful scene Good impression | |
Item2:
Components | Contents | ||
1. | Source | Frito-lay company http://www.youtube.com/watch?v=hpjaOUjUPUc | |
2. | Target audience |
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3. | Medium(media) | Brocast advertising | |
4. | Context | Doritos brand of tortilla chip that is produced by the Frito-lay company since 1964.Doritos chips are sold worldwide in assorted flavors and are one of the most popular snack items in the USA | |
5. | Objectives | Convince people that they want to make incredible, you should enjoy sprinted of Doritos.and Doritos can attract | |
6. | Messages | General selling production | Eating sprinting of Doritos gives you a surprising power and healthier. |
Product Attributes | 1. Low fat 2. Ingredient | ||
Customer benefits | Good and unique taste healthy bone refreshment | ||
Personal value |
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7 | Messages Execution | Description | A man taunts a sprinting pug for 20 seconds with a single Doritos chip (who wouldn't be drawn into a trance?). His goal: to lure the doggy into crashing into the storm door. |
Execution Style(s) Rhetorical Device(s) | Execution Style(s):
overstatement | ||
8 | Evaluation | Good impression, I merely like bit of this video. I would like to enjoy this snack on the spot | |
Components | Contensts | ||
1. | Source | Toyota motor company http://www.youtube.com/watch?v=vbsyEI78m5s&feature=related | |
2. | Target audience | Businessman, the younger man | |
3. | Medium(media) | Broadcast advertising | |
4. | Context | The new 2009 Corolla is basically the same car that is sold in Europe and other parts of the world. It will be available in five trims: standard, LE, XLE, S, and XRS. The car market is strictly competing | |
5. | Objectives | Make people feel strange and speedy when driving this car.customer will purchase this car because it beyond what they think simply about the purpose of a car. | |
6. | Messages | General selling production | When driving this car you can control the speed and more manly. It is car that is looking for a small, extremely reliable, extremely economical car to drive to and from work, stop |
Product Attributes |
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Customer benefits | handling, or braking, enhance eyesight, speedy | ||
Personal value | Comfortable wisdom | ||
7 | Messages Execution | Description | A sexy girl is fixing her car in a plenty road .Suddenly having a car is coming to. She thinks can take advantage of her sexy body to ask them help. Unfortually , they do not stop. Finally, the woman put off her mark, surprising she is a man |
Execution Style(s) Rhetorical Device(s) | Execution Style(s) image:A beautiful scenes, amazing situation Humorous:all most of us will think the men will stop and it is amazing when the attractive woman is a strong man Music: the soundtrack is really funny | ||
8 | Evaluation | Good impression, strongly attractive | |
http://www.youtube.com/watch?v=vbsyEI78m5s&feature=related
http://www.youtube.com/watch?v=hpjaOUjUPUc
http://www.youtube.com/watch?v=k-STkFCCrus&feature=player_embedded
In my opinion, I think all your three ads are very exciting. However, there are still several mistakes
Trả lờiXóaFirst of all, you have make may mistakes in spelling such as context, not “contex” in item 3, acceptance, not “acceptant” in the first item,…
Besides, the way you describe the ads are not very easy for me to understand.
In addition, I really think the product attributes of the 2nd item can not consist f “low fat’. Because it is very common too know that chips are not low fat ^^.
One more thing is that with item 1, I think it also brings customers benefit of reducing the discrimination between different races, enhancing the social relationships cross countries.
I have same ideas with Hoa but I want to add a comment. I think the source of a ad is not where you get them, it is the brand which advertised the ad
Trả lờiXóaI really like your entry. All of them are funny and amazing.
Trả lờiXóaHowever,in item 3, i think the man knows that is a trap, because the disguised woman uses a car of Toyota like his, which is never broken down.Therefore,the objective of the ad is making viewer develop the preference for the product; and the product attribute is the durability of this car.
some comments for you:
Trả lờiXóa+ It is "General selling Proposition" not "... Production"
+ the first item:
- I think what you mention is not the context of this ad
- Product Attributes: it does not mention, You make up it!
+ The second item: ( funny clip! :) )
- General selling Proposition: emphasizing on the attraction of this product
- Product Attributes: It does not mention
+ The last item:
it does not mention about power saving
you are good at finding out Product attributes! :)
- Objective: Persuading: create an image for a product and to influence attitudes about it
oh, the last comment: " Objective: Persuading: create an image for a product and to influence attitudes about it" belongs to the first item. Sorry!
Trả lờiXóaThanks for your entry.I like it very much. All three items are very funny and interesting. I have some comments
Trả lờiXóa+,the first item: I don't see the point "healthy bone" in the Customer benefits is dealt with in the video
+, the second item: I think it is not overstatement because the dog has enough strength to destroy the door
+, the third item: I agree with Hien's idea
However, you find much background knowledge related to products. It is very useful to me!
your entry has some mistakes like Hoa's comment. you should more notice, please review carefully before posting
Trả lờiXóathanks for your helpful comments.I will check and edit again.
Trả lờiXóa