Entry 2_Mai Thi Thao
Item 1: "oil Meizan " advertisement
Components | Contents | ||
1 | Source | Fatman Film Vietnam http://www.youtube.com/watch?v=FjdZzcnfV-g&feature=related | |
2 | Target Audience | Every viewers, especially housewife. | |
3 | Medium (Media) | Broadcast advertising | |
4 | Context | 12 March 2010 in Vietnam | |
5 | Objectives | To encourage people to use this product(affective dimension) | |
6 | Messages | General Selling Proposition | New formula oil Meizan is more nutritious and confident to contact with housewife in every meal. |
Product Attributes | New formula oil Meizan helps enhance the three nutrients Omega 3 - Vitamin A - Vitamin E | ||
Customer Benefits | - New formula cooking oil Meizan is totally different.It contributes neccessary nutrients,provides health benefits and makes more economical for consumers. | ||
Personal Values | - Comfortable and modern life Pleasure Happiness | ||
7 | Message Execution | Description | A housewife is preparing to cook crab.However,the crab does not like usual oil,and it tries to escape.The housewife also tries her best to keep him,but she fails.After that, a professional cook introduces New formula cooking oil Meizan to her,and she cooks healthy and delicious food with crab. |
Execution Styles/ Rhetorical Device(s) | Humorous and fantasy: The advertisement holds consumers’ interest, create desire for the good, and motivate an action of purchase. - Scientific: New formula oil Meizan helps enhance the three nutrients Omega 3 - Vitamin A - Vitamin E - Musical: The background music is very nice - Mood and image. - Real Product Symbols: The image of the product appears in the video. Overstatement | ||
8 | Evaluation | Personally: interesting and convincing impression | |
Item 2: " Vinamilk" advertisement
Components | Contents | ||
1. | Source | Vinamilk http://www.youtube.com/watch?v=chUQERtreiE&feature=related | |
2. | Target audience | Every viewers, especially children | |
3. | Medium (Media) | Broadcast advertising | |
4. | Context | October 24th 2010 in Vietnam | |
5. | Objectives | To make children develop the preference for Vinamilk (affective dimension) | |
6. | Message | General Selling Proposition | Drinking Vinamilk, children will be more intelligent, taller and happier |
Product Attributes | Good taste Made from 100% pure fresh milk, Vinamilk milk contains essential nutrients and the purest of nature, such as aluminum, magnesium, calcium, D3 vitamin… ADM+ Formula. Fuel source from healthyand cheerful pure fresh cows.They are received careful care for best quality products to consumers. | ||
Customer Benefits | More intelligent, taller and happier. Vinamilk gives users an abundant life to fully enjoy a beautiful life. | ||
Personal Values | Excitement, wisdom, happy and exciting life, self-confidence. | ||
7. | Message Execution | Description | The ad begins with a scene of animated cows are dancing and singing in a ground. Then,they drinks Vinamilk and feel very happy. A cheerful song is given as the musical background of the advertisement. |
Execution Styles(s)/ Rhetorical Devices(s) | Real Product Symbols: the image of the product appears in the video clip to advertise Musical Overstatement | ||
8. | Evaluation | Personally: good impression. | |
Item 3: " Samsung Smart TV " advertisement
Components | Contents | ||
1. | Source | SamsungUSATube http://www.youtube.com/watch?v=aRP_ry_aPlE | |
2. | Target audience | Every viewers | |
3. | Medium (Media) | Broadcast advertising | |
4. | Context | on April 1, 2011 in USA | |
5. | Objectives | To encourage people to use this product (affective dimension) | |
6. | Message | General Selling Proposition | New Samsung Smart TV make the life more meaningful and lively |
Product Attributes | New Samsung Smart TV provide viewers with stream music and movies.It helps to connect with friends. And everything else they love. That's the wonder of Samsung. | ||
Customer Benefits | Customers can watch any programs they like. They feel happy and comfortable | ||
Personal Values | Excitement, happy and exciting life. | ||
7. | Message Execution | Description | There is a couple in the video clip.They choose many programs but not both of them like it.However,in the end,they find their favourite channel,and they are happy to enjoy it. |
Execution Styles(s)/ Rhetorical Devices(s) | Real Product Symbols: the image of the product appears in the video clip to advertise Musical | ||
8. | Evaluation | Personally: good impression. | |
I love all three items in your entry but I want to have some comment:
Trả lờiXóaFirst item: I think the customer benefits is too long. You just say healthy is enough.
Second item: I agree with you in this item. The ad was very impressive and funny.
Third item: I believe that the general selling proposition should be: If you use Samsung smartTV, your life will be more convenient and comfortable. And for the customer benefit, beside of watch any programs, they can connect with friends also.
Thanks for the entry!
In general, your entry is quite good and your analysis is clear, valuable. However, I think it has some points needed to improve:
Trả lờiXóaIn the 1st item, I think this ad is not effective at all, and not creative.
In the 3rd item, the objective is to show the good attribute and then persuade people use it.
Besides, the attribute product should be clearer: it is useful, convenient, smart, beautiful, etc. Another thing is that the customer benefits are also relaxing, various choices to watch. The personal value also contains mature love, self-respect.
Anyway, I like your entry as your analysis is relevant and good. Congratulation!
in genera, your entry is quite good. besides, i want to share you some comments and add some opinions about your entry.
Trả lờiXóaitems 1:
Personal Values: healthy and nutritious.
item 2: OK
item 3: Product Attributes :These devices allow viewers to search and find videos, movies, photos and other content on the web, on a local cable TV channel, on a satellite TV channel, or stored on a local hard drive.
Customer Benefits:Smart TV devices enables consumers to view all of these advanced services on their flat screen TV, via a single device.
i hope my comments useful for you.
your entry is good .long time no see the second advertisement. item1: i think customer benefit is also release the burden of housewife because the women in advertisement is quite to cook meal without help of this oil.both of them is funny.
Trả lờiXóaitem 3: Objective may add introduce the produce with smart function